Ever since Jim Safka at Match.com said the number one demand from members was help with online dating, several companies have emerged to provide dating advice.
We have videos from Dr. Phil, live coaching from any number of people and now for $19.99 a month Econfidant will provide one-on-one dating advice via email.
There is certainly a market for relationship help, in fact there are many companies and coaches that provide these services, via phone, email and in person. Keen.com did this with Match.com for a while, providing a selection of advisors based on your specific criteria.
Perhaps Econfidant has found the right price point and dating sites are at the pain threshold where a subscription-based help system makes sense.
Oh the stories I could tell. Don’t hold your breath when it comes to the glacial pace of partnering with online dating companies, they are as skittish as they come.
Em & Lo pioneered the online dating help market and their original SpringStreet profile remains the shortest and most revealing I’ve ever seen. Those were the good old days.
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