Neat that they used Match and OkCupid in the examples of Facebook “Sponsored Results” search ads. What other dating sites are going to participate in the bidding war for Facebook search.
Sponsored Results are available to advertisers on a CPC and CPM basis, though they must bid on objects and not keywords. Advertisers can create 70-character messages that appear alongside organic results, and they can target against Facebook Pages, places, apps, and subscribe-enabled users. Facebook members can “X” out the ads to remove them. (via VentureBeat).
Sponsored Results are available through the Power Editor tool, according to an update received by some of the social network’s partners. We’ve also confirmed that Sponsored Results have been added to the Ads API. (via Inside Facebook).
Someday Facebook will fix search so it doesn’t suck so much. Until then, savvy dating sites will want to divert some marketing dollars into Facebook Sponsored Results and see how they perform.
