Online Dating Industry Consulting & Commentary
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Many moons ago I had a long conversation with Anna Zornosa, head of Yahoo! Personals. Anna, for those of you who don’t know, was CMO at Knight Ridder Digital until November 2005 where she was in charge of crafting digital strategies. Prior to KRD she was the CEO of Topica and Sr. VP at Women.com. [...]
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Yahoo! Personals Research will release tomorrow the results of a study about National Break-Up Season, the period between the holidays and Valentine’s Day. A companion section of Y! Personals will contain information to help singles break up more effectively. More in the morning.
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I was checking something out on About.com and saw this ad for Yahoo Personals. Y! is entering into various partnerships with high-traffic sites, I keep coming across them randomly from time to time.
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Jessica Mintz at Businessweek shines a spotlight on online dating.
Yahoo, ranked the number one site, declined 14 percent in November compared with the previous year. Match.com had 12 percent fewer visitors in November, year-over-year.
Match made $80 million last quarter, mostly by raising fees.
Spark Networks will start using DoubleClick Inc.’s online advertising services to generate [...]
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As I previously mentioned, Yahoo Personals has rolled out a few enhancements to the service. Have you seen the overview of the new customizable profile? Very nice. I like the idea of being able to customize the quick view, displaying the traits you feel most important right at the top of the page. Some of [...]
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Tomorrow, Wednesday December 20th, Yahoo Personals is launching a variety of enhancements to member profiles. New Sr. PR Manager Jason Khoury send me details on the upgrades, as well as an overview of the last six months of new features.
Among the enhancements to the Web site is a new capability called Quick View, which offers [...]
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