by David Evans | Dating Sites & Startups
Many moons ago I had a long conversation with Anna Zornosa, head of Yahoo! Personals. Anna, for those of you who don’t know, was CMO at Knight Ridder Digital until November 2005 where she was in charge of crafting digital strategies. Prior to KRD she was the CEO...
by David Evans | Marketing
Yahoo! Personals Research will release tomorrow the results of a study about National Break-Up Season, the period between the holidays and Valentine’s Day. A companion section of Y! Personals will contain information to help singles break up more effectively....
by David Evans | Dating Sites & Startups
I was checking something out on About.com and saw this ad for Yahoo Personals. Y! is entering into various partnerships with high-traffic sites, I keep coming across them randomly from time to time.
by David Evans | Marketing, Profiles & Matching
Jessica Mintz at Businessweek shines a spotlight on online dating. Yahoo, ranked the number one site, declined 14 percent in November compared with the previous year. Match.com had 12 percent fewer visitors in November, year-over-year. Match made $80 million last...
by David Evans | Dating Site Features, Marketing
As I previously mentioned, Yahoo Personals has rolled out a few enhancements to the service. Have you seen the overview of the new customizable profile? Very nice. I like the idea of being able to customize the quick view, displaying the traits you feel most important...