Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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Markus says that eHarmony joined Quantcast and dug up the following:

4,101,913 uniques in the US last month
237,550 uniques in canada last month
34,289 uniques from Ghana (scammers)
19,743 uniques from the UK

Nice job sleuthing. More details at the Paradigm Shift.

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Match Testimonials Spotted: I spotted my first testimonial on Match.com last night. they’ve been available for months now and I’ve seen exactly one. This does not bode well for the adoption rate of the feature.
Match has a good marketing and PR department but when it comes to talking to memebers they fall flat on [...]

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LoveHappens isn’t happening anymore.

How could a site with a million visitors just shut down? Could it be because the service was terrible from the start and they couldn’t figure out how to monetize it?
Now thats targeted advertising. Contextual ads triggered by images on the page. Why are dating site ads so poorly targeted?
Spark Networks redesigns. [...]

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Recently PlentyOfFish passed 50 Million dailly pageviews and 50 Million monthly visitors. Founder Markus Frind celebrated by purchasing a multi-million dollar home with a patio larger than his old apartment.
What’s next, sell out or shoot for 100 million visitors? I don’t see 100 million visitors happening any time soon given but surely someone will acquire [...]

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Singlesnet is soundly thrashing Mate1 in the quest for online dating traffic dominance. We can thank Marc Porcelli, Chief Marketing Officer, for the babes at Singlesnet.
Even SinglesNet is advertising other dating sites now. Will people really going to go to a site called usearchlocal? Today I read some research that women respond to dating site [...]

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Widgetbait Gone Wild talks about using widgets to build links back to dating sites. Matthew Inman did this for his site, JustSayHi, and Google spanked him big time for inappropriate linkbaiting.

Some of you might remember I left SEOmoz last year to join up with JustSayHi with the intention of creating the world’s biggest, baddest free [...]

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Facebook dating applications (1,414 and counting) are starting to get some serious traction. Recently week I spoke with Alex Mehr, who, along with Shayan Ghazizadeh and two developers, launched Zoosk, a popular dating application on Facebook. Zoosk was funded by Amidzad, which also funds Plugplaycenter, a technology startup incubator for over 100 companies in [...]

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For those of you trying to figure out which social networks to roll out your dating applications, notice Facebook is about to pass MySpace in worldwide traffic, at least according to Comscore, which famously is responsible for dropping Google’s market value after under-reporting recent monthly visitor stats.

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Look at the new True.com ads. They don’t even bother showing faces anymore. Is this progress? No. Does this raise the bar for online dating? No. Does this type of marketing even make a dent in the Adult Friend Finder revenue? Probably not. I’m surprised that they didn’t say that [...]

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