Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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In case you missed it, the battleground for online dating dominance shifted over the weekend.
First, we learned that True.com is most likely delinquent on its advertising payments. As a result True’s ads are increasingly harder to find in the usual places like Myspace and it’s rankings continue to sink. More in the New York Times [...]

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Happy National Singles Week. Did you know that Operation Match, the first example computer matchmaking, took place in 1965?
Behold, a fascinating article in the The New York Times by Ian Ayres about Super Crunchers, which focuses on the matching systems that power eHarmony, PerfectMatch, True and Yahoo! Personals.
This is the best overview of how dating [...]

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After months of cleavage-spotting and erotic videochat ads, this Christian Mingle ad on Myspace was a bit of a letdown. I can’t believe I just said that!
I took a bunch of OKCupid tests over the weekend. That was more fun than I expected, although I was taken aback when branded a “Hornivore” after taking a [...]

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Time Magazine has named eharmony.com one of the top five worst sites on the web. Ouch, that’s going to leave a mark.
Personality profiling will be front and center in coming months.
Markus gets it right, the Chemistry.com “Rejected” anti-eHarmony campaign initiated the investigation into eHarmony’s exclusionary practices (if reporters copying what other reporters say without [...]

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EHarmony is now offering an expanded version of their standard personality profile for $9.95. The Premium Personality Profile provides in-depth analysis of 15 critical aspects of your personality.
I dislike taking tests of any kind but enjoy reading the results, most of the time. Sometimes it’s ok not to know know your fatal flaws.
I noticed [...]

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Plentyoffish has officially launched a relationship needs assessment feature. I believe this is the feature I wrote about back in May in a post titled PlentyofFish Is Now EChemistry.com. I had to re-read the title twice. Funny choice of words.
The Relationship Needs Assessment determines in great detail a person’s overt and hidden needs in [...]

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Dr. James, Houran has written an article at Onlinedatingmagazine warning singles to avoid falling for scientific matching hype that has permeated the online dating industry. Houran comes across as the tell-all scientist who knows the dark secrets of the dating industry while managing to stick up for his work at True.com and putting down the [...]

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Kiran Rana, senior dating officer at the India Times, is looking for vendors of psychometric test for the Liv2luv.com dating site. The test should analyze a user personality automatically after a series of questions (via images or text) and then reflect that in his/ her profile.
Interested parties should contact Kiran Rana at Kiran.Rana@indiatimes.co.in.

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Looks like the new trend in online dating is finding out what kind of dog you are, your stripper name or your love score. Even PlentyOfFish is getting into the game.
Here at Plentyoffish.com we have gone and hired some of the worlds leading experts in Personality Testing. These experts have built the personality [...]

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