From Salacious Advertising to The Algorithm War
In case you missed it, the battleground for online dating dominance shifted over the weekend. First, we learned that True.com is most likely delinquent on its advertising payments. As a result True’s ads are increasingly harder to find in the usual places like...Dating Sites Embrace Super Crunching
Happy National Singles Week. Did you know that Operation Match, the first example computer matchmaking, took place in 1965? Behold, a fascinating article in the The New York Times by Ian Ayres about Super Crunchers, which focuses on the matching systems that power...Christian Mingle On Myspace
After months of cleavage-spotting and erotic videochat ads, this Christian Mingle ad on Myspace was a bit of a letdown. I can’t believe I just said that! I took a bunch of OKCupid tests over the weekend. That was more fun than I expected, although I was taken...Time Magazine: Eharmony Worst Dating Site
Time Magazine has named eharmony.com one of the top five worst sites on the web. Ouch, that’s going to leave a mark. Personality profiling will be front and center in coming months. Markus gets it right, the Chemistry.com “Rejected” anti-eHarmony...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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