Online Dating Insider

Online Dating Industry News & Commentary

Perfectmatch Launches FaceBook Application

April 30th, 2008 · 1 Comment

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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PerfectMatch Relationship Expert Single Again

August 2nd, 2007 · 1 Comment

PerfectMatch’s relationship expert, Pepper Schwartz, got divorced last fall and has been interviewed about her online dating experience. It’s too bad she didn’t blog about finding a guy online, that would have been a great way for PM to launch a blog. Why wait nine months to write about being single? Because the story was [...]

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NBC Teams up with Perfectmatch for Science Of Love

June 19th, 2007 · 1 Comment

PerfectMatch is rolling out new affiliate banners to promote it’s new television special, Science of Love: A Modern Dating Experiment, which runs on June 25 at 10PM on NBC.
PerfectMatch is the last company I think of when it comes to the science of love. Eharmony pretty much has a lock on that at this [...]

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Links for 4-3-07

April 3rd, 2007 · 5 Comments

Collaboradate has a new blog.
Spark Networks 10-k, lots of financial info, including picking up Schmooze-a-Palooza for $50k. This document should be required reading for anyone in the dating business. If you are about to launch a new dating site, make sure to read “Risk Factors, Management’s Discussion and Analysis of Financial Condition and Results of [...]

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New PerfectMatch TV Commercials

March 6th, 2007 · No Comments

The initial television spot can be viewed at PerfectMatch by clicking the blue “TV Spot�? box to the right of the media player.

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Perfectmatch.com Partners with BeBetterGuys.com

January 29th, 2007 · No Comments

PerfectMatch announced it has partnered with Be Better Guys to provide lifestyle advice to it’s male members.
BeBetterGuys brings its expertise in men’s fashion, grooming, dating, and etiquette directly to Perfectmatch’s more than four million members. The BeBetterGuys “Game Planâ€? provides a nuts-and-bolts how-to approach guide to help Perfectmatch’s male membership prepare for, and enjoy, a [...]

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