Online Dating Insider

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

[Read more →]

Online dating site Match.com has decided that marketing dollars spent in the US on it’s home turf can only take the company so far, announcing it has acquired two international dating and social networking sites.
From PaidContent:
Online dating site Match.com has changed its strategy of organic growth by acquiring two international dating sites reports AP. [...]

[Read more →]

Markus quotes IAC Barry Diller:
On social networking: Match.com is our play in social networking…a pure social network site–not that they are of value–no one has yet proved it is the easiest advertising medium. Pure social network is an upgrade from the princess telephone teenagers used to talk on for hours and hours. I do think, [...]

[Read more →]

Although Match.com, made up less than 5% of his holding company IAC’s $6.5 billion in sales last year, it accounted for more than 10% of the company’s $464 million in profits. In the past two years, Match has boosted the number of paying customers by a third.
At Match, 23 percent of subscribers are over 50, [...]

[Read more →]

In November 2005, Court Rye wrote a Match.com case study. I stumbled across it doing a random Google search for industry information. His portfolio states he worked with Match.com employees to identify alternative business strategies, marketing techniques, and technology related opportunities and proposed RSS integration and chat room facilitation with sponsored events as a means [...]

[Read more →]

Adrants says:
After Bob Garfield demolished them for disseminating unrealistic online puffery, we’re impressed by Match.com’s latest initiative, which takes a more intelligent approach than vapid sex-obsessed competitor True. The aim is to draw warmth to Match.com from people who still pan online dating as creepy, oversexed or are simply just too shy.
Amen to that, even [...]

[Read more →]

Jessica Mintz at Businessweek shines a spotlight on online dating.
Yahoo, ranked the number one site, declined 14 percent in November compared with the previous year. Match.com had 12 percent fewer visitors in November, year-over-year.
Match made $80 million last quarter, mostly by raising fees.
Spark Networks will start using DoubleClick Inc.’s online advertising services to generate [...]

[Read more →]

ProfileHelper Gift Certificates are the perfect holiday gift idea for single friends and relatives interested in online dating. $149.95 is pretty steep for a conversation and a profile polish but what’s 14,995 pennies for someone you care about?
Match is offering 3-month gifts for $50.97.
Rate this: 0.0

[Read more →]

Media Daily News weighs in on the Match.com product placement in the new TBS show “My Boys�.
Judging by the brand’s appearance in the Nov. 28 debut episode, the product placement feels forced, a potential consumer turn-off. This despite Match’s CEO telling the Times the appearance had to feel “seamless and natural.â€? (The integration was one [...]

[Read more →]

Stephen Cohen, who stole Sex.com from Match.com founder Gary Kremen and whose whereabouts are still unknown — can now add “gangland murder attemptâ€? to his life story.
Who doesn’t like a story that includes a:
Convicted felon, a private investigator with a Stanford MBA, a Match.com startup dot-commer (now former) tweaker, a daughter caught smuggling 202 pounds [...]

[Read more →]