Online Dating Insider

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

[Read more →]

I have no idea how long this has been a feature because Match never promotes anything on the site but tonight I stumbled across the Match My Friends Feature.
I posted a matchmyfriends2.pdf screenshot of the service so you can check it out.
Basically, Match wants you to create profiles for your friends who are too lazy [...]

[Read more →]

Sarah Lacy at BusinessWeek says it’s over between her and online dating sites. She thinks she’s going to find her mate on Myspace and Facebook. Good luck with that, Sarah. Then she goes on to state that online dating as we know it is dead. I don’t know whether I should laugh at her ignorance [...]

[Read more →]

Sr. Applications Engineer
Business Development Director
Sr. User Interface Developer
Associate Product Manager
Administrative Assistant

[Read more →]

Unflattering numbers from Match.com this quarter. One percent membership growth! No wonder they are raising prices and looking to the UK and Asia for growth.
Acquistion costs are lower as a percentage of revenue, probably due to price increases, no reduction in CPA.
Revenue up 11% from $78.3 to $86.6 million.
Operating Income Before Amortization up 13% from [...]

[Read more →]

Sr. Manager, Partnerships and Business Development
Sr. Product Manager
Sr. Systems Engineer
Sr. Database Engineer

[Read more →]

Talk about annoying. Match demands non-members subscribe for the privilege of viewing profiles. I had to create a fake member and give them my phone number, but the link that explains the phone number never popped up. I bet it was for the Concierge service, but how annoying is that?

Then, when I went to sign [...]

[Read more →]

ON Dating is a new Internet dating advice program produced by NBC Universal Digital Studios for ON Networks. The show functions as a virtual dating coach, dedicated to helping viewers navigate the sometimes treacherous terrain of online romance.
Each “ON Dating” episode serves as a 3-8 minute primer on how to
date in the 21st century, offering [...]

[Read more →]

In preparation for an interview with one of Match’s “It’s Ok to Look” spokes-singles I logged in this morning and this is what I saw on the home page. A photo of a crying man touting the fact he is not wearing underwear. I’ll tell you why I’m crying, Match charged me for a [...]

[Read more →]

Online dating site Match.com has decided that marketing dollars spent in the US on it’s home turf can only take the company so far, announcing it has acquired two international dating and social networking sites.
From PaidContent:
Online dating site Match.com has changed its strategy of organic growth by acquiring two international dating sites reports AP. [...]

[Read more →]