Online Dating Industry Consulting & Commentary
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Several weeks ago I heard from a reliable source that IAC Has Acquired Another Top Dating Site. I’ve known who it was all along, and decided to do the right thing and not mention the name of the company being acquired on this blog. I just heard from Match’s PR team and the public announcement [...]
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During the last year, Match.com has refined and upgraded its daily personalized matching program, The Daily 5. Match.com has introduced several additional matching programs to provide a variety of choices for members and centralized them in one place in the ‘My Match’ area of the site for ease of use.
My Match offers the following programs:
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Match.com announced Q1 2009 financial results today. Don’t worry, It’s Ok To look. Match.com has had a busy past few months. In December, Match.com Experiences Strongest November in Seven Years. With the launch of the Daily5, which introduces five new matches daily to every member, Match.com members initiated 400,000 more connections with other members this [...]
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Mandy Ginsberg at Match just called to fill me in on the Match deal with Meetic. I’m busy talking with people about the deal, In the meantime I wanted to let you know that Match has a new CEO.
IAC announced today that Greg Blatt, currently IAC’s Executive Vice President and General Counsel, has been named Chief [...]
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Match.com, the world’s largest online dating company, today announced the launch of DownToEarth, an innovative free online dating site. Last week I spoke with Jacob Solotaroff, the former Director of Product Management and Member Integrity at Match.com, who is tasked with running Down To Earth. Steve Hammer, who heads up marketing for Down To Earth, [...]
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Over the holidays I spent some time talking with Mandy Ginsberg, Match.com GM for North America. You might want to read Match.com Gets an Update along with this post.
Daily 5
Daily 5 helps members find interesting and relevant people who wouldn’t normally communicate with you. Putting new people in front of members has resulted in a [...]
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Over the past month or two Match has been rolling out a number of design and functionality updates. To begin with, the familiar black header has been replaced with a blue one. Match has thrown out any sort of cohesive design pattern, everything looks like it’s being modularized, perhaps to make it easier to work [...]
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Pardon the Law&Order title, but there are a few comments I wanted to mention. First is regarding Match.com’s Invisible Millions. Ross Felix responded to my blog post about Match which was reposted to Twitter.
Match.com 15 mil users / 1.32 million premium members = 91% of the people can’t reply to your email without upgrading their [...]
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Match has gone through a pretty radical redesign. Nobody I’ve talked to is a big fan of what they did with the Connections page, but I like the new Daily 5 feature, which is similar to what OkCupid recently launched. I’ll dig into the new features and look later on this week. What do you [...]
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