Online Dating Insider

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

[Read more →]

Marc Porcelli at Azoogle blogged about John Battelle blogging about Google Ad Planner Data Vs. Comscore. Of particular interest, Google’s bias toward it’s network and underreporting of visitors.
Marc, you need your own blog, I’m not going to link to a Plaxo blog, contact me if you want help setting up a new one.
Marc’s blog is [...]

[Read more →]

I’m sitting here jailbreaking my iPhone while I install some cool new applications that Steve Jobs isn’t ready to officially approve, which means they are better than what’s in the iPhone, or have created an additional revenue stream that Apple has no control over, or something as simple as cut-and-paste, which Apple evidently decided wasn’t [...]

[Read more →]

MarketingWeek says that Match.com is launching a summer TV campaign to target men for the first time. The ads carry the strapline (tagline) “Too Many Women” to illustrate the fact that online dating is now a popular choice for women. The new campaign has been created by US agency Hanft Raboy & Partners and will [...]

[Read more →]

Datran Media has released the results of a brand impact survey it completed in conjunction with marketing effectiveness research company Dynamic Logic. While the survey was in support of a b-to-c campaign for online dating firm eHarmony—that company saw unaided brand awareness increase 11.5 percentage points and brand favorability increase 7.3 percentage points as a [...]

[Read more →]

I found a company using 99 Designs to hire a designer to develop a home page and landing page for a dating site. It sounds like the company is creating an affiliate marketing site to drive traffic to another site.
Setting up affiliate marketing program, free.
Website design, $350.
Potential revenue, priceless (well you know what I mean.)

[Read more →]

Chemistry.com will be running media during the Olympics starting tomorrow. They will have several prime time spots on NBC and will be all over their supplemental network coverage as well. Any other dating sites leveraging the Olympics via affiliate programs or otherwise?

[Read more →]

I received an email stating that 3,000 women had joined Y! Personals in Boston in the last month. Clicking through the link, I found an article about men’s shoes.

Meeting a really super fabulous woman can be as easy as wearing a pair of really super fabulous shoes.

Carrie Bradshaw appears to have taken over the marketing [...]

[Read more →]

This has to be the worst dating site spam I’ve ever seen. I get at least 10 of these every day. I’m a big fan of creative spam. The spam I do like lately are the ones that use sensational headlines, which was popular approach to tricking people to click a link a while back [...]

[Read more →]

OnlineSpeedDating.com is available, a great strategic asset to an online speed dating company or one that’s about to enter that space. Contact vladravin at gmail dot com for details.

[Read more →]