Three Ways Dating Sites Can Increase Conversion Rates
If a dating site landing page does not immediately appeal to a visitor and get them to register, PPC ads can get expensive, fast. Behold these testing anecdotes from the Conversion Conference. We’ve seen a single security icon (i.e. a lock with a checkmark on it)...Advertising Ecosystem Map
Marc Porcelli is a familiar face at dating and social networking conferences. His post, The Online Value Chain, has a great photo of the online advertising ecosystem. If you do marketing for a dating site, you should be intimately familiar with these companies.Paid Dating Sites Get Aggressive – Match Goes Fishing
Paid dating sites are facing increasing amounts of frustration from members and a fresh volley of attacks from free dating sites. Match knows what’s coming: 2010 is the year that free dating sites go on the attack, taking paid dating sites to task on a number of...The Massive Untapped Value Of Personal Ad Photos
Some of you may remember when I spoke at iDate a few years ago and I pointed out Sam Cox of Milabra in the back of the room. Sam sent me this update: The (Milabra) Image Intelligence platform is now producing 1 billion image ratings a month, and we’re able to...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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