Online Dating Industry Consulting & Commentary
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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety, finance and other issues important to the online dating market. Don’t miss our Startups directory, useful to anyone running dating or social networking [...]
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Search Engine toolbar Star Position has reached out several times recently. They have a browser toolbar you might have seen advertised on cable networks, supposedly 35 million installs. There is a flat rate of $500 or so for search phrases. The search results get injected at the top of Google and other search engine results. [...]
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Layar: First Mobile Augmented Reality Browser Is Your Real Life HUD. Now *this* is a cool mobile application. Imagine being able to hold your camera up to a person and have it display their profile. Scary big-brother implications but this is part of the natural evolution of mate-finding. Location-based mobile dating applications are fast becoming [...]
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As a consultant, it’s important for me to be friendly and familiar with several vendors in any category, from advertising to graphic design to people who optimize databases for profile search. Lately I have been interviewing usability testing companies for a variety of clients.
All clients are not in the same place at the same time. [...]
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Happy Cinco de Mayo. Let us bow to the gods of Patrone today, in moderation, please. I’m going to try and meet up with Sam Yagan at OKCupid today. Sam recently sent me this Sprint ad which ran in the NYT, USA Today, WSJ, etc. Check out the last item on the phone. That’s [...]
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Look at how SinglesNet velocity has gone down. Velocity reports the relative change in daily Attention and is used to determine the relative growth of a domain over a particular timeframe or compared to other sites. this is usually what happens when your traffic is banned from social networks, or ad spend drops, or [...]
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Match has launched an iPhone application. Downloading it now, will play around with it tonight and review tomorrow.
Dilbert loves using his phone on dates.
Fewer Ads Can Boost Click-Through. For the love of God, less junk ads on dating sites, please!
A Pretty Woman Beats a Good Loan Deal …the effect of a mere photo of a [...]
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In a previous post I mentioned that Friend Finder Networks had an amazing advertising solution right under their nose but are distracted with the IPO plans. I went back and re-read some of the commentary about the IPO and thought it would be interesting to share some of it.
For people who think starting a dating [...]
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TechCrunch has a guest post from Eric Clemons, Professor of Operations and Information Management at The Wharton School. The article, Why Advertising Is Failing On The Internet, talks about how online advertising in it’s current format is doomed.
This got me thinking about the relationship of advertising to free online dating sites. I started out thinking [...]
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I saw these Plenty Offish ads all over the T in Boston yesterday. I skipped several trains and loitered by this ad at Park Street Station to hear what people had to say about it. If the 10 or so people I overheard and polled, it’s time for POF to hire a real marketing company. [...]
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