Online Dating Industry Consulting & Commentary
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Didn’t Spark just update their web properties a while back? Was it really necessary to say “Please make sure your selection is accurate to get your best matches” on the page where you identify your gender?
I like how they explain new features.
But look at this traffic graph, it’s all over the place. Was [...]
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Looks like PlentyOfFish is starting to realize that design matters. A new logo and cleaner home page are evident. They removed Instant Messaging last week. Good riddance I say. Lack of monitoring is the downfall of chat on most dating sites and the POF forums are where the conversation is happening.
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Zoosk has introduced a new home page. Details on the new design and experience can be found at There’s No Place Like Home. The new home page supports Zoosk’s efforts to bridge the gap between social networking and online dating to bring a better, more natural experience to daters through a social dating community.
I’m can’t [...]
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A reader wrote in about the JDate design.
Have you visited JDate lately. It seems they hired Elmer Fudd to redesign their website.
First, in the past, I could display the search gallery on my screen. In the past, they had introduced the silly member spotlight, which seems to pick randomly select individuals display at the top [...]
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Last night I visited the Microsoft Startup Labs in Cambridge for Refresh Boston. The speaker was Matthew Oliphant, Senior Interaction Designer & Usability Specialist at Mathworks, who presented Usability: Getting it Right the First Time.
More and more of my work is centered around improving conversion and retention rates and I thoroughly enjoyed listening to Matthew [...]
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Over the past month or two Match has been rolling out a number of design and functionality updates. To begin with, the familiar black header has been replaced with a blue one. Match has thrown out any sort of cohesive design pattern, everything looks like it’s being modularized, perhaps to make it easier to work [...]
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Cambridge, MA based Viximo has launched TrueFlirt, an application that enables users to send and receive virtual flirts via mobile phone. Viximo is first and foremost a virtual goods company: think roses on HotOrNot or Facebook gifts. They have produced a video describing their virtual goods marketplace, a complete end-to-end virtual goods marketplace which brings [...]
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Match has gone through a pretty radical redesign. Nobody I’ve talked to is a big fan of what they did with the Connections page, but I like the new Daily 5 feature, which is similar to what OkCupid recently launched. I’ll dig into the new features and look later on this week. What do you [...]
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I had to point out the irony of the latest Myspace newsletter announcing the all-new Myspace profile editor. Back in the early days, people quickly figured that a bug in the Myspace templates allowed one to change fonts colors and layouts easily, which led to the riotous visual and aural assault one has come [...]
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