Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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Last weekend I stopped by the Boston Coworking party. A room full of Boston’s best web developers, an excellent DJ and free beer. A great way to start my vacation week.
As I have come to expect, I ran into Jay at Compete.com, and I grilled him about what they are up to. The Compete Attention [...]

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Compete has the latest on traffic to mainstream dating sites.

True, previously ranked 9th in terms of member logins, moved into the top five sites. Like many dating services, True sends email as a way to encourage paid subscriptions, and in February nearly 60% of member traffic came through this channel.
Match took the lead with nearly [...]

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Dating site rankings remain relatively unchanged from last month at Compete.com.
- IAC/InterActiveCorp (IACI) owned Match.com moved up one spot in rank. While it’s not shown in this chart, total traffic to the site grew more than 50% from November to December, which could have resulted in new membership.
- [...]

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Andy over at the Compete blog sent me a link to the top 20 sites in terms of time spent. When do other stats companies do this? Nice touch. Their offices are right down the street, I think an interview is in order.

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Compete says only 20 domains capture a whopping 39% of all our time spent online. Adultfriendfinder was a surprise on the list.
In recent weeks, several people have turned me on to Quantcast, which contains lots of interesting data along side general traffic stats. I need to find out where they get this data from before [...]

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I usually read Valleywag to find out who Sergy is dating or what San Francisco millionaire geek threw up at the Yelp party but here we have some actual typing on the keyboard about the differences in stats at Comscore, with Compete weighing in.
Compete is new, savvy and know what’s broken in the stats [...]

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