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Guided Communications Vs. Email Filters

by | Uncategorized

Thoughts for a rainy Sunday: What is more effective, guided communication such as eHarmony and Chemistry or email filters based on user criteria as seen on Plentyoffish and OKCupid? People tend to complain about guided communication more than email filters, why is...

Helping Users Help Themselves

by | Marketing

Browsing PlentyOfFish, I came across a new link: New Search –> Users who haven’t gotten an email in over 24 hours sorted by last online. What a great idea. I’ve built out email communications campaigns for clients and have pushed for this type of...