Online Dating Industry Consulting & Commentary
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Chemistry.com PR head Tina Couch has left the building. I enjoyed working with Tina and her team on the chemistry.com blog project earlier this year. Best of luck to Tina in her new endeavors.
Think you have what it takes to jump into the battle with eHarmony? Chemistry.com PR Director auditions are now open.
Speaking of PR, [...]
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Time Magazine has named eharmony.com one of the top five worst sites on the web. Ouch, that’s going to leave a mark.
Personality profiling will be front and center in coming months.
Markus gets it right, the Chemistry.com “Rejected” anti-eHarmony campaign initiated the investigation into eHarmony’s exclusionary practices (if reporters copying what other reporters say without [...]
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Lot’s of attention being paid to the recent Chemistry.com “Rejected” ad campaign, which clearly places eHarmony in Chemsitry’s crosshairs. The media attention is approaching the True.com level, which is to be expected, because let’s face it, besides the retread Living Arts articles about online dating, the media haven’t had much to write about [...]
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A big welcome to SkaDate, the latest sponsor of Online Dating Insider.
I’m in North Carolina working on a new dating site. Last night was a big night out with the client, who knows how to have a good time. Asprin and strong coffee, stat!
The news this week was all about the new Chemistry.com attack ads [...]
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Jangl on TypePad, and Tagged.com. Jangle is blowing up, is Myspace intergration next?
Microsoft and Match partner. MS to offer Instant Messaging capabilities to Match members. Hopefully this works better than the old Match chat app which was rendered mute by everyone’s pop-up ad blockers.
Chemistry.com: Come as you are.
eharmony chooses Strongmail. Why is most of [...]
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Chemistry.com is launching a national TV and print ad campaign that launches the week of April 23rd. Look for ads in People magazine, TV ads on NBC, USA Network, and Bravo starting on April 30th.
Chemistry’s launch was soft as butter. In the past year or so they have been building up the membership [...]
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Chemistry.com is set to launch a TV campaign that will debut in late April and early May and run for over a month. They also announced a 100% commission structure for affiliates.
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Mark Brooks mentions an email he received from Chemistry.com announcing a Feb 2007 Playboy interview with Dr. Helen Fisher titled Chemical Romance. I’m working with Chemistry to launch a blog for Dr. Fisher, who is responsible for the matching system at Chemistry.com. Helen’s blog is located at helenfisher.typepad.com
I have to say, until recently, I’ve not [...]
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