by David Evans | Online Dating Industry
Chemistry.com PR head Tina Couch has left the building. I enjoyed working with Tina and her team on the chemistry.com blog project earlier this year. Best of luck to Tina in her new endeavors. Think you have what it takes to jump into the battle with eHarmony?...
by David Evans | Dating Sites & Startups, Profiles & Matching
Time Magazine has named eharmony.com one of the top five worst sites on the web. Ouch, that’s going to leave a mark. Personality profiling will be front and center in coming months. Markus gets it right, the Chemistry.com “Rejected” anti-eHarmony...
by David Evans | Marketing
Online dating ad spend data from Brandweek’s Kenneth Hein: True.com is going to spend $90 million on advertising over the next 12 months. If you think True’s membership doubling in the last 12 months has anything to do with safer dating I’ve got a...
by David Evans | Marketing
Lot’s of attention being paid to the recent Chemistry.com “Rejected” ad campaign, which clearly places eHarmony in Chemsitry’s crosshairs. The media attention is approaching the True.com level, which is to be expected, because let’s face...
by David Evans | Uncategorized
A big welcome to SkaDate, the latest sponsor of Online Dating Insider. I’m in North Carolina working on a new dating site. Last night was a big night out with the client, who knows how to have a good time. Asprin and strong coffee, stat! The news this week was...