Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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Time Magazine has named eharmony.com one of the top five worst sites on the web. Ouch, that’s going to leave a mark.
Personality profiling will be front and center in coming months.
Markus gets it right, the Chemistry.com “Rejected” anti-eHarmony campaign initiated the investigation into eHarmony’s exclusionary practices (if reporters copying what other reporters say without [...]

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Online dating ad spend data from Brandweek’s Kenneth Hein:

True.com is going to spend $90 million on advertising over the next 12 months. If you think True’s membership doubling in the last 12 months has anything to do with safer dating I’ve got a bridge right here for you.
Eharmony will up its ad budget as much [...]

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Lot’s of attention being paid to the recent Chemistry.com “Rejected” ad campaign, which clearly places eHarmony in Chemsitry’s crosshairs. The media attention is approaching the True.com level, which is to be expected, because let’s face it, besides the retread Living Arts articles about online dating, the media haven’t had much to write about [...]

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A big welcome to SkaDate, the latest sponsor of Online Dating Insider.
I’m in North Carolina working on a new dating site. Last night was a big night out with the client, who knows how to have a good time. Asprin and strong coffee, stat!
The news this week was all about the new Chemistry.com attack ads [...]

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Jangl on TypePad, and Tagged.com. Jangle is blowing up, is Myspace intergration next?
Microsoft and Match partner. MS to offer Instant Messaging capabilities to Match members. Hopefully this works better than the old Match chat app which was rendered mute by everyone’s pop-up ad blockers.
Chemistry.com: Come as you are.
eharmony chooses Strongmail. Why is most of [...]

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Chemistry.com is launching a national TV and print ad campaign that launches the week of April 23rd. Look for ads in People magazine, TV ads on NBC, USA Network, and Bravo starting on April 30th.
Chemistry’s launch was soft as butter. In the past year or so they have been building up the membership [...]

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Chemistry.com is set to launch a TV campaign that will debut in late April and early May and run for over a month. They also announced a 100% commission structure for affiliates.
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Mark Brooks mentions an email he received from Chemistry.com announcing a Feb 2007 Playboy interview with Dr. Helen Fisher titled Chemical Romance. I’m working with Chemistry to launch a blog for Dr. Fisher, who is responsible for the matching system at Chemistry.com. Helen’s blog is located at helenfisher.typepad.com
I have to say, until recently, I’ve not [...]

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