Reading through Greg Blatt’s comments about Match.com’s financials. Some great stuff here.
We’ve now cracked the 3 million subscriber mark for the first time. That’s more than double what it was just 4 years ago.
I think it’s really solidified my view that there really is no ceiling on the benefit in a business like this that you get from continuously revisiting your product, revisiting registration flows, optimization, et cetera, especially when coupled with fundamental product change like we saw in events last year, which continues to drive sort of the core consumer proposition. So really, a great job by the Match team.
Meetic and Developing have been a real drag on things for a while, but now they’re all going in the right direction, and we expect this to continue. Meetic, doing a great job on all its optimizations. Developing, really, really seeing a lot of opportunities open up. And so while the developing numbers are affected modestly by some low-cost acquisitions, even without the acquisitions, the Developing PMC number is up high-single digits. So really excited about this, and that loss of drag feels great.
In terms of consolidation, yes, there’s always room for consolidation in this business, especially internationally. I think domestically, there’s nothing that we need to own, meaning we’ve got sort of everything checked off. (emphasis added) That doesn’t mean there’s not continuing opportunity. And internationally, I think there’s a lot of room for consolidation, and we’re looking at it all the time. And I think our pace of M&A has been actually a pretty steady drumbeat over the last 4 years in the Personals business.
Developing sites (including OkCupid, Twoo, Tinder) monthly active users is up nearly 500% year-over-year.
Global users in the Developing category exceed their traditional subscription sites. Figuring out how to monetize them is next.
OkCupid revenue per user is up about 50% since the acquisition two years ago. Ad revenue per user hasn’t changed. Direct revenue from users, that’s up almost 500% per user.
As always, investors asking if IAC is going to split Match/dating into it’s own entity. Barry and Greg always dismiss that notion, but you know it could happen.