Business Insider article I contributed to: Facebook’s Graph Search Would Make Online Dating Unbearably Awkward. Couple of choice quotes.

Sam Yagan, CEO of both OkCupid & Match.com said, “I used graph search and it showed me people who meet my criteria but that didn’t mean I wanted to date those people. … I dont think Facebook itself wants to be in dating – because its risks alientating the majority of its users that don’t want Facebook to be a dating site.”

Aaron Schildkrout, CEO of HowAboutWe, said the problem is what to do after you’ve found someone you like, “pretend you search for your Bjork loving Cobble Hill 27 year old. You find your match. She looks cool. And then…what? You pay a dollar to message her on Facebook? You friend her out of the blue and wait? To me, these actions all feel just kind of… off. You have the clear sense that this is not quite what Facebook was built to do.”

Markus Frind, CEO of Plenty of Fish, agrees, “Facebook isn’t going to kill dating sites. Its all about intent. If you signup to Plenty of Fish there are millions of people who made the decision to signup because they want to be a in relationship.”