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Newsbites From Match President Chat

Had a great catchup call with Sam Yagan last night. I remember when Sam was handing out roses on Valentine’s Day at subway stops around Boston back in the day to promote OkCupid. And now he’s the president of Match. Reminds me of Mike Jones, who founded dating chat provider Userplane. From there Mike went on to be the CEO of Myspace. Amazing how life goes.

Things I can share from the call:

Datehookup is in the top 7 of all dating sites in the US. Plan is to stay true to the product and user base. Company was one person. Match will be throwing resources to improve user experience but that’s about it.

Cupid Labs: As the name implies, they are putting together new concepts to see how they perform. The roommate product is an experiment. Hasn’t thrown a lot of marketing effort into Tallygram (yet).

A phrase I keep hearing lately: Shifting from profile based environments (industry term,  pink hearts) and moving towards activity-based dating. Yes!

Sam says there are not enough opportunities to buy big chunks of daters. My takeaway, either a site is too large like POF or too small (myriad social dating sites). Finding acquisitions that make sense in the sweet spot of users/price/revenue is key.

I mentioned how large the Match empire has grown and how it seems like there are some issues with the autonomy of different sites. Turns out there is a lot of coordination between Match HQ, Meetic/Twoo (“inspired” by Badoo success) and PeopleMedia.

I forgot to ask about SinglesNet!

Me: Sam is the king of Free, Mandy Ginsberg is the Queen of paid. What a great team they have, and let’s not forget the unsung heros throughout the every-growing constellation of Match-owned sites.

Match has two more acquisitions in the pipeline. 

Head to the comments and leave your predictions about who you think Match is going to acquire in 2013.

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  1. Fernando Ardenghi says:

    eHarmony and eDarling, both hoaxes and obsolete sites before they go to bankruptcy?
    The IAC acquires because it can not innovate in the Online Dating Industry any more. Remember Chemistry was launched last 2005. where is Dr. Helen Fisher now? freezed?
    The majority of big dating sites are old, obsolete and in decadence since years: Chemistry/Match/Meetic/OkCupid, eHarmony, PlentyOfFish, PerfectMatch, True, Parship, eHarmony/eDarling.

    “A phrase I keep hearing lately: Shifting from profile based environments and moving towards activity-based dating. Yes!”
    activity-based? That is the same as a Behavioural Recommender, but PlentyOfFish had been performing as a Behavioural Recommender since years with limited success, i.e. can not outperform compatibility Matching Methods based on personality profiling or revolutionize the Industry.

    Facebook launches the “graph search feature” which can kill fun dating proposals like Badoo, HowAboutWe, Zoosk, LikeBright, LikeIt (rebranded from TheCompleteMe), even OkCupid and PlentyOfFish (POF).

    IAC’s Personals should launch a new compatibility (personality profiling) site soon, taking advantage of the latest discoveries in theories of romantic relationships development with commitment (compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment).

    WorldWide, there are over 5,000 -five thousand- online dating sites
    but no one is using the 16PF5 (or similar) to assess personality of its members!
    but no one calculates similarity with a quantized pattern comparison method!
    but no one can show Compatibility Distribution Curves to each and every of its members!
    but no one is scientifically proven!

    Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry
    All other proposals are NOISE and perform as placebo.

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