Dating Industry News 9-5-12

Rachel DeAlto

Rachel DeAlto is on a mission. A “flirt and relationship expert“, she is als a practicing trial attorney the Founder and CEO of FlipMe Flirting Cards. DeAlto is positioning herself right in between Laurie Davis and Lori Cheek. I get several press releases every week from women who purport to be dating experts, its a very noisy market with hundreds of women competing for media attention. I probably should have hired a woman years ago to review their books and interview these people.

Are you doing mobile dating stuff, listen up. Clicks on mobile ads are useless. Either you do in-app subs/upgrades/freemium offers or drive ‘em back to you website where its easier to grab some revenue off visitors. The amount of accidental clicks are going down but fraud is still rampant.

Looks like Epic Media has closed its doors. Epic, which worked with a a lot of dating sites, has gone belly up and is not paying its bills. Worse off, the executives seem to have know this was going to happen long in advance. Affiliate marketing is a huge and profitable unregulated business full of charlatans and downright evil people out to take your money. Take your time finding the right networks for your particular dating site. Better yet, do what the pros do and join lots of affiliate sites, thereby spreading your risk around.

Next time you are thinking about sexting your date or boss or wife or whomever. A Facebook App That Aims to Keep Private Photos Private. Also check out Gliph: Use this app to create anonymous disposable email addresses.

Spark Networks has decided that Jewish dating isn’t enough, launches Gospel Media Group to connect Christians. Gospel Media Group will consist of two new faith-based sits, DailyBibleVerse.com and ChristianCards.net, in addition to ChristianMingle.com, the largest and fastest growing online community for Christian singles, and believe.com, a leading content site dedicated to helping Christians deepen their walk with the Lord and engage in fellowship with other believers.

Badger babes with ecards and bible verses so you can “engage in fellowship.” Well that’s one way to put it. How come Spark never offered ecards and related content on JDate? Poor JDate, not so sexy anymore. After all, 80-ish million Christians in the US vs. less than 10 million Jews.

Viximo acquired by Tapjoy. Remember when everyone wanted to believe that people would send virtual gifts to each other on dating sites in the US? Viximo had a strong position in the space for a while, then pivoted all over the place and now has been sold. Hope they had a nice sale, always liked the Viximo folks, who were local in Boston and I used to see them all over the place at networking events and startup incubators.

Dating Factory (11 million active members worldwide), is hitting a ton of events in Europe over the next month. Check out their busy schedule. DF is also launching a new site for Relationship LLC (owners of Relationship.com) .

Zoosk Adds Jeff Epstein to Board of Directors. Epstein’s experience spans multiple roles in the finance and technology industries. Currently, he is an executive-in-residence at Bessemer Venture Partners and is a senior advisor at Oak Hill Capital Partners. Jeff says he is looking forward to helping Zoosk “Create a place where people can create and share their romantic moments.” I don’t get the sharing part. We share on Facebook and other social nets, I don’t imagine a lot of people want to share their relationships on a dating site. Maybe to brag, but as for driving revenue, I just don’t see it clearly. Maybe Zoosk will clue us in.

Poor Brandon Wade. He started a few dating sites focused on basically buying sex and women whoring themselves out, I mean bidding on dates and receiving money from older men, and now Paypal has refused to process their transactions.

Check out Luvia, where emailing someone costs one cent. How they are going to make any money is beyond me.

Coffee Meets Bagel is kind of cute.

Real-life Sleeping Beauties agree to marry whoever wakes them with a kiss. This is beyond strange.

Today’s Niche Site Idea, people in love with balloons.

MeetMoi’s dating community will grow to 3 Million users this month. Check out this week’s New York Times video.