This is brilliant. Who cares if only a few people take them up on the offer, thats not the point. Ad blocking is bad news for content providers until they figure out how to put money in their pockets some other way. This is a fantastic test of what people are willing to do/pay/put up with to keep a site running and profitable. I wonder if they will come up with an ad for the people who have Javascript turned off in their browsers. OkCupid Asks Ad-Blocker Users To Go Ad-Free Forever For $5 With This Smart, Funny Banner.
Advertisers should pay to have adverts on someones website.