OKCupid CEO Sam Yagan gave a presentation at the Digiday Data Marketing Summit. This is a fantastic slide deck, required reading for the entire dating industry. Complete with all sorts of juicy stats on member demographics, messaging trends and even some dating tips. Oh how I wish dating sites would de-silo their findings and share like this. This is part of the reason why OKC is a $90 million company. Can you imagine how their data acquisition platform is going to transform Match and the rest of the IAC empire? Don’t tell me you thought Match bought OKC just for the dating site revenue?
So, the best dating advice I had ever been given and will ever give is to be true to what you want in a relationship. I think that the way that I keep myself honest is to be able to rate my dates and really decide if the men I am dating are worth a second date or if I am wasting my time. Who Date, a cool app I have on my iPhone, was able to keep me honest about who I was really dating. I’d suggest those who are dating Mr. Wrong and end up in relationship with the wrong people to try Who Date.