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While we were all sunning in Miami at iDate last week, s Someone named John H. Lewis at Osmium Partners spent $2.5 million to acquire about 5% of Spark Networks, or a little over 1 million shares. SEC notice. I love these investor sites which only have a home page and contact information. Mysterious! Thanks to my favorite tipster for all things Spark.

Update: Seeking Alpha has more.

…(Jdate) has been mentioned on popular TV shows such as House, South Park and the Daily Show. The word of mouth impact keeps promotion costs low for this business.

Management has bought back a stunning amount of shares over the past 2 years. In fact $47,354,000 was expended for share repurchases over the two year period from 12/06 to 12/08.

I’ve never seen such a highly educated and experienced executive team and board members for such a small company.

Return on invested capital has also been stellar.

I would not be surprised if Jdate.com alone receives a price greater than the current market cap for the entire company.

Dating Revolution comments on Spark’s financial situation, definitely worth a read of marketing spend and revenue are of interest.