IAC Has Acquired Another Top Dating Site

by David Evans on February 10, 2010 in Dating Industry Finance

Newsflash: IAC has acquired a major dating site. When you find out which site it is you’re going to be surprised. Of all the dating sites acquisitions Match has been looking at, this is the last one I would have figured them to acquire. I’m going to have a lot to say about this deal, but I’m not going to mention any names yet until the deal is public. I love a good scoop on a snow day.

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{ 22 comments… read them below or add one }

Markus February 10, 2010 at 6:30 pm

Its not like it wasn’t obvious!

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Fernando Ardenghi February 10, 2010 at 8:51 pm

Great and Good news!!!

Every time the IAC acquires an online dating site, it destroys it!!!

Udate was destroyed.
NetClubEncuentro was destroyed.
PeopleMedia’s Communities are being destroyed.

This “Top Dating Site” will be destroyed soon

The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with low successful rates.

The 2009 showed big sites like Match, Chemistry, True, eHarmony, PerfectMatch, Be2, Parship, Meetic and other paid sites have less worldwide traffic than 1 year ago or decaying in traffic.
It is not due to economic downturn or the traction of social networking sites.
It is not due to the traction of Facebook.

It is a new phenomenon.
The 2010 is the year of Online Dating Fatigue, you will see daters leaving in droves from old paid sites like Match, Chemistry, True, eHarmony, PerfectMatch, Be2, Parship, Meetic

Regards,

Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com

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Steve Odom February 11, 2010 at 9:25 am

This should be very interesting.

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Ross Felix February 11, 2010 at 9:26 am

Fernando,

I certainly hope you’re right. Then again, if you look at the financials from both Match and Spark Networks, it looks like the exodus began last year.

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David Evans February 11, 2010 at 9:43 am

Fernando, what do you mean “PeopleMedia’s Communities are being destroyed.” You better qualify that.

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Markus February 11, 2010 at 1:20 pm

People media is growing like crazy.

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Fernando Ardenghi February 11, 2010 at 11:15 pm

It is customary for the people of IAC to destroy every site they acquire; to extract paying members and transfer them to Match or Chemistry.

PeopleMedia’s Communities are being destroyed.

Check the traffic for

Increasing traffic
- BBPeopleMeet (Big and Beautiful)
- SeniorPeopleMeet

Steady in traffic
- LoveAndSeek

Losing traffic
- AsianPeopleMeet
- BabyBoomerPeopleMeet
- BlackBabyBoomerMeet
- BlackChristianPeoplemeet
- BlackPeopleMeet
- CatholicPeopleMeet
- SingleParentMeet

Very low traffic
- ChinesePeopleMeet
- DemocraticPeopleMeet
- DivorcedPeopleMeet
- IndiaMatch
- InterracialPeopleMeet
- JPeopleMeet
- LatinoPeopleMeet
- LDSPlanet
- LittlePeopleMeet
- MarriagemindedPeopleMeet
- PetPeopleMeet
- RepublicanPeopleMeet
- SeniorBlackPeoplemeet

Regards,

Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com

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Nick February 12, 2010 at 12:20 pm

Fernando, after looking at your post, maybe the sellers had a change of heart?

Seriously, Dave is there an update to this story?

Nick
introAnalytics.com

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joe February 12, 2010 at 4:46 pm

So who is it, spark, aff, pof, eharmony, yahoo personals

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David Evans February 12, 2010 at 5:15 pm

Nothing new to report. Patience, grasshoppers.

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joe February 12, 2010 at 11:22 pm

Well even though spark and aff are struggling in some ways, I think Yahoo is trying to sell everything, like hotjobs to monster, so I’m guessing its Yahoo Personals. But I think Match could innovate more with video dating sites.

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sarah February 13, 2010 at 12:34 pm

I find the best online dating experience to be http://www.lolobo.com and it is free

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Ross Felix February 14, 2010 at 5:56 pm

Well, nothing has shown up in IAC’s public info yet. My guess would be Meetic. (sp?) Dave himself has written about how the two companies have gotten cozy, working on additional deals etc., and IAC (Match) already owns a piece of Meetic after selling Meetic their European Operations.

Just my guess.

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Ben February 15, 2010 at 11:25 pm

If you don’t report it, it’s not really a scoop. It’s just inside knowledge that you have. I could post “scoop: google acquires someone” and i’ll probably be right within a couple weeks.

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David Evans February 15, 2010 at 11:43 pm

Ben, you’re wrong. I didn’t just pull this out of thin air.

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Ross Felix February 16, 2010 at 12:16 am

Ben,
While you’re slightly right that it’s not a scoop per se, you’re also incorrect. Knowing Dave, he has the goods, but he’d doing the legal thing. Had Dave disclosed the information prematurely, he would get hung up on by EVERY CEO of EVERY dating site from this point until the end of the world. Not to mention, caused a pile of legal work for Match.com (and they have their own problems already).

Basically, Dave’s telling us — something’s happening — and that he’s going to have a great story for us once it’s public.

And seriously, how would he possibly benefit from telling us that something’s happening, without there actually being something. He would lose all credibility.

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joe February 16, 2010 at 4:11 pm

How would match integrate the new site? would they just add all the profiles to their database, what if their are people on both sites? I think it would make more sense for them to buy a competitor and just shut it down to lessen the competition.

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Ross Felix February 16, 2010 at 4:50 pm

Joe,

No offense, but wow, that would be monumentally silly. The business is all about client acquisition. If these customers don’t want to be on Match.com but want to online dating where are they going to go? They’ll go to another competitor. Is Match going to buy that one too?

Seriously, if these customers don’t want to be on Match, buy the competitor and just leave it the way it is, and collect the revenue from the non-Match.com members.

You buy a company because you want something they have, technology, members, partnerships, patents etc. You don’t buy it just to shut it down. You’d have to sell me a bit more on why your idea makes any sort of sense.

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Tom February 20, 2010 at 10:56 am

It can’t be Yahoo Personals since Dave said we would be surprised and we have already heard about rumors last year about IAC being interested in Yahoo.

TechCrunch seems to think it is Singlesnet, which would be as surprise.

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David Evans February 20, 2010 at 12:33 pm

I would love to see the due diligence report on SinglesNet as compared to People Media. When a company is held up to intense scrutiny due to the potential of becoming part of a public company, lots of surprising stuff comes to light.

TechCrunch is often a speculative rumor mill, take what they say with a grain of salt.

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sarah February 23, 2010 at 12:29 am

There is a much better dating website and I am actually getting quality dates, I suggest trying http://www.lolobo.com and it is free

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Laura March 9, 2010 at 3:15 pm

I also tried lolobo.com and have gone out with a few guys, and also made a friend from Brazil who I saw when I was visiting there a while back… I highly recommend that site and its 100% free

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