According to this Mashable poll about Chatroulette:
“Everyone finds his own way of using the site,” Andrey Ternovskiy told the Times. “Some think it is a game, others think it is a whole unknown world, others think it is a dating service.” In fact, the Missed Connections section of Craigslist now has scores of postings listing the place of meeting as “Chatroulette,” adding a whole new digital dimension to the realm of the wistfully romantic.
The hype around Chatroulette is amazing, incredible amount of exposure in recent weeks. My eyeballs are still burning from my last session, best taken in measured doses.