I’ve been helping out VisualDNA and wanted to give them a chance to explain a bit more about what they will be presenting at iDate.
I (Ben Fletcher), will be showing off some genuinely new and innovative products for the dating industry. Our VisualDNA quizzes are a natural fit with dating: engaging and compelling use of image-based quizzes to profile yourself or your ideal partner work well with the emotive nature of dating. Higher levels of engagement deliver higher registration and subscription rates. VisualDNA also forms the basis of our automatic profile writer: ProfileWiz. Users can create a well-written profiles automatically and users with better profiles get more date requests. With many trillions of unique combinations, the automatically generated profile is fresh and highly tailored to the personality of the user. We want to talk to people that want to integrate this as a value add for their members, or people that would want to drive us traffic on a revenue share basis.
Several top 10 dating sites are already using their services for lead generation. I really like ProfileWiz. I built something similar as a concept for ProfileDoctor back in the day.
If you run a dating site, you absolutely must take a look at VisualDNA and ProfileWiz.
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“Several top 10 dating sites are already using their services for lead generation.”
Who are they? Because they only show eHarmony.
But does eHarmony really need their services?
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At the overviews of how VisualDNA integrates with Portals and Ad Networks,
page 6 of both presentations it says
“Personality Type: Attitudes, Big 5 Categorisation (Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness) ”
Who developed that profiling technology?
Who independently validated or independently audited how that profiling technology correlates with the Big5?
I want to see a paper showing VisualDNA correlates with the Big5 (like the one for the Dewey Color System showing its correlation with the 16PF and the distortion it adds.)
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At their “Charter of Good Intent” they offer
”
Our Service for you
Here’s what our services intend to enable you to do:
i. Discover your VisualDNA
ii. Receive personalized written feedback based on your results
iii. Get recommendations that are suited to your particular needs and wants
iv. Meet other like-minded people
v. Transport your VisualDNA with you across your digital experience
vi. Update, edit and remove your data at any time
vii. Store your VisualDNA in a secure environment”
“iv. Meet other like-minded people”
How does VisualDNA compare one pattern with others?
Using solely a linear or logistic multivariate regression equation?
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
Fernando, they are partnered with eHarmony and Match EU and are gathering performance metrics. Regardless of what system they use, it seems to drive traffic and they hope to enable more comprehensive matching. I spent a few hours with them this week and they are absolutely focused on continual improvements to the system.
There are three components to the service: lead generation, profile writing and matching. You are focused on the matching. If compatible people tend to click on the same images, then in the future the system should display members who have clicked images like the ones you click. There’s lots of math behind this which I’m sure they are not going to tell you about.
Get pilot partners, test, evaluate, get more parters, test evaluate, and so on. That’s how it works. The behind-the-scenes systems will evolve over time as they figure out how image selection correlates to personality.
Behavior-based matching seems to be overtaking predictive-based solutions. IntroAnalytics and VisualDNA are doing exciting things in this regard.