Payment processors have often held the online dating industry at arms length. Fraud, chargebacks and all sorts of nefarious behavior has been attributed to dating sites and the scammers that plague them. It’s a good thing that startup Payments-R-Us offers guidance and advice on choosing merchant account providers.
Tech Crunch on Payments-R-Us, a new wizard-driven payment processor service:
Choosing the right processor, and many times, processors, from a confusing multi-layered vendor ecosystem can be tricky. Poor decision-making when it comes to issues such as terms of pricing, business fit, or processing capability, can each be a deep gash in any startup’s soft underbelly.
…The Payments-R-Us wizard covers four major verticals: traditional US, international, digital goods and high risk. There are currently 15 processing services listed (including several from Amazon, PayPal, and Google Checkout), with about a dozen more in the pipeline.
The payment process marketplace, and all of it’s moving parts, remains daunting, even to the somewhat-initiated. Dating sites can have a difficult time selecting the right processor for their site, with the casual/adult sites seemingly having the most difficult time getting a service to effectively sponsor them, often times requiring hefty sums of money in the bank to cover chargebacks.
Thinking about payment solutions?Try the Payments-R-Us 2-Minute Suggester and see what they have to say.
No related posts.
{ 3 comments… read them below or add one }
I wonder why online dating sites even if they are legitimate are having a hard time establishing credibility. That’s the reason why people who try out online dating sites get discouraged.
It doesn’t really help the perception of the online dating industry when that 2-minute wizard linked above demands your name and personal details before it will give you your results. There’s no legitimate reason to request those details.
That’s called lead generation. Dating sites ask for the same thing right up front.