Online Dating Industry Weekly Wrapup 11-13-09

by David Evans on November 13, 2009   in Uncategorized

This was a big week for (re)connecting with people, including Hollywood types wanting to partner with dating sites, a dating startup making some serious cash you’ve never heard of, The New York Times, TheDatingLab, Trilibis, DatingHeadshots, Milabra, Intelius (Korbster!), working on a few things with DatingDNA, a few investors, Moonit, and a bunch of people I can’t mention publicly.

On my mind: Sam at BlackBox Republic, Meetmoi, viximo and Thread (which is copying HotorNot/Zoosk/Are You Interested but doing interesting Kismeet-style matchmaking).

Farmville is down on Facebook and I’m afraid my pumpkins and cows are dying! Talk about a time-suck, hours and hours this week setting up my farm. I want to meet the woman who’s farm is next to mine. If online dating was 10% as fun as good social games…

Several dating industry people in town recently, trying to get some face time with them.

OKcupid blog: How Races and Religions Match in Online Dating.Thanks Pemo.

Andrew Chen is reading Viral Loop. If your business relies on driving traffic, read this book.

_2673_4072474112_460595517e_o.jpgA New Vibrator by Yves Behar Arouses Our Interest.

Hitwise Internet Dating Rankings Update.
Spark Networks Reports Third Quarter 2009 Financial Results.
Startups: Your Online Dating Site Will Fail.

This is novel, The Girlfriend Calculator, a social networking utility that helps you rate the gals in your life using the personal qualities that are most important to you. The Girlfriend Calculator’s calculating engine is based on the Theory of Reasoned Action, which provides a practical way to rate the choices in any scenario by using a scale of importance for the attributes relative to the choice and then weighing those attributes against the choices.

Reason why this app will either take off like gangbusters or fail:”Theory of Reasoned Action can be represented as B ≈ BI = w1AB + w2SN where B is behavior, BI is behavioral intention, AB is attitude toward behavior, SN is subjective norm, and w1 and w2 are weights representing the importance of each term.”

I’m heading to Toronto on Sunday to speak at a Fidelity conference about social media and social tools. I love the business of online dating and things like social media/viral/games/quizzes/psychology dovetail nicely. I also don’t like to be put in just one box, too much fascinating stuff to learn and people to work with.

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{ 4 comments… read them below or add one }

1 Sam Moorcroft November 13, 2009 at 3:52 pm

Dave, you are heading to Toronto, as in Ontario?

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2 Alain November 14, 2009 at 2:42 am

great product a+++++++

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3 Dope November 16, 2009 at 5:28 pm

Ooo, tough call. It looks neat, but I sort of wonder about the target market.

Reply

4 Darian November 21, 2009 at 5:43 am

Dave, It would be interesting to see a post on celerity partnership opportunities. Thanks for the great site!

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