Match.com Success Rates

Markus at PlentyOfFish has found some interesting statistics about Match and eHarmony.

56 million first emails sent per year
132 million winks sent per year
12 couples got married or engaged today thanks to Match.com
Users go on 6 million dates each year. ( ya right)
1 in 1369 dates leads to marriage on match.com (6 million / (12*365))
Match.com makes 1 Million dollars a day from subscription revenues.
That is $83,000 in subscription revenue for every marriage that comes out of the site.

These numbers are staggering. Finally, some public transparency about the effectiveness of the two most prominent dating sites. I don’t necessarily have a lot of faith in the raw numbers from either company but I’m glad to see them at least sharing something about their members.

I would like to see those 132 million winks go away permanently, send an email instead and don’t waste people’s time. Either you’re interested enough to send an email or you’re playing around and wasting people’s time. I would love to know how many of those winks turned into actual email conversations.

It’s amazing that Match makes PlentyofFish’s yearly revenue every 10 days.

Read the rest at The Paradigm Shift.