Match has gone through a pretty radical redesign. Nobody I’ve talked to is a big fan of what they did with the Connections page, but I like the new Daily 5 feature, which is similar to what OkCupid recently launched. I’ll dig into the new features and look later on this week. What do you think of the new layout?
Sending another email to people with their Daily Five brings people back to the site more to check on their potential matches. Increases logins and pageviews, which is good, but the matches are no different than a basic search, which I already get emails from.
The overall design refresh is ok, gone are the black headers which I don’t miss one bit. The site now looks like a bunch of modules displayed on the page, lacking a coherent design but seems to load much faster.
Match.com in the UK is featuring personality testing. According to a personality testing guru, it’s a rebranded version of the Chemistry.com matching system.
Back in the day, Match has personality tests powered by WeAttract. Match fell afoul of the WeAttract terms of service, because they were using, or going to use it, on their UK site. Match got rid of the matching system, which was picked up by Yahoo, which did a nice job integrating test results with searching and profiles.
I talked to WeAttract about this last year, they said they were in the middle of legal proceedings with Match and couldn’t talk much about the situation.
Search for WeAttract and you’ll find everything I’ve written about the company and it’s role with Match and Yahoo.
The 30-minute test will take users through 56 questions, some based on images, to help those searching for a partner. Early results show 88% of members were completing the test. (Via NewMediaAge magazine. and Online Personals Watch.)
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{ 5 comments… read them below or add one }
pretty radical redesign == new stupidities like bells, whistles, horns, drums or other diarrhea of marketing devices.
Match and Chemistry reached operating ceiling, no matter what pretty radical redesign they try, they are not going to increase their paying members or active members.
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As for the new personality test of Match UK, it is the same as …………. Chemistry’s test!!!
There is no innovation using Chemistry’s test.
You can invent a fake profile and check it by your own!
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I cannot see WeAttract homepage since some days ago.
Are they still alive? Or WeAttract homepage is forbidden for Argentina?
Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
WeAttract looks to be down.
The “Daily 5″ service is based on the same test used in Chemistry!
When it was that the Executive Team at Match decided to translate and change some pics to customize the pseudo-normative test used in Chemistry ????
pseudo-normative test because Dr. Helen Fisher had said “I and my colleagues have put 32 people who were madly in love into a brain scanner and we have found some of the primary brain circuits associated with this intense feeling, passionate love. And I deeply believe that if you can trigger that circuit with someone who is similar to you in some specific social ways and complementary to you in a range of other biological and cultural ways, you can not only trigger this brain circuit for romantic love but keep it percolating for years. It seems to be working”
Chemistry uses a proprietary personality test with 4 different personality_types (explorer, builder, director and negotiator) and 4 subtypes. It also includes the “birth order” item. It is based in 4 main brain circuits.
International site Chemistry is called Daily5
—-Mexico, Chile, Argentina, Brazil and other Latin American countries: Chemistry is called Cupido Diario
—-Portugal: Chemistry is called Cupido Diario
—-Australia, New Zealand, Philippines: Chemistry is called Daily5
—-Spain: Chemistry is called Afinesati
—-Italy: Chemistry is called Com-Bacio / free for women
—-United Kingdom: Chemistry is called Match.com Personality Test
—-Norway, Finland, Denmark: Chemistry is called MatchMe
—-Netherlands, Belgium: Chemistry is called Chemie
—-France: Chemistry is called Alchimie
—-Austria, Germany: Chemistry is called Amor
—-Ireland: Chemistry is called Daily5
—-China, Japan, Korea and other asiatic countries also have their versions of the test, they only changed 3 pictures to give them an asiatic-look (workplace, couple and different type of houses).
There is no innovation at Match since 2005. Its Executive Team is only a cannon shooting flowers.
Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
When match.com migrated to their new system they deleted all mails in both the inbox and the outbox. This is REALLY frustrating and I don’t understand why this was necessary….
What new system are you talking about?