Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety, finance and other issues important to the online dating market. Don't miss our Startups directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.
Check out our full suite of dating site consulting services.
Match has a contextual advertising system featuring “Audience Cubes,” which “give advertisers the ability to reach desirable audience segments with the accuracy and scale they demand in today’s competitive online ad space.”
Imagine new Match.com members in this situation- should I click the links to learn how Match works and find the person of my dreams, or click the domain name registrar with a photo of a guy wearing a tutu?
Fail.
