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Alex Moskalyuk at ZDNet draws a bead on online dating advertising spend:
Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January – October 2007, almost doubling its budget from the same time period in 2006. On the other hand, the number two advertiser eHarmony.com, cut spending 16 percent, reaching $88.1 mln, and gave up its number one position.
Let’s layer in some Compete data to round out the picture.
eHarmony cut ad spend to almost 1/2 of Match and traffic almost doubled. Match almost doubles it’s ad spend and traffic barely moves.
PlentyofFish isn’t even on the list, good for Markus. When he shows up on it we’ll know the decline has started.
