Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

This just in. Match.com has agreed to purchase PlentyOffish for $175 million. Sources say Match will be integrating PlentyOfFish profiles with the Match.com database. Especially excited are the Match Platinum team, which will be selling former PoF member $1,000 matchmaker packages. Unfortunately, Match will not be taking on the bleeding-edge PlentyOfFish design and color scheme.

In other news, Yahoo Personals sold the newly upgraded hyper-efficient and scalable dating system to Boonex, so Miscrosoft can’t get their hands on it. Smaller dating sites, rejoice!

OkCupid has implemented a paid subscription model, but if you answer the “How horny are you” question you get a free month.

A handful of people signed up for dating sites today while 84,000 migrated over to social networks.

Get back to work and don’t believe a thing you read on any blogs today.

• OKCupid Adds Forums
• JDate Raises Prices
• PlentyofFish Is Now EChemistry.com
• Userplane and OkCupid Hook Up
• 200 Million OkCupid Questions and Counting