Singlesnet Low-Brow Dating Adverting

by David Evans on September 6, 2007   in Marketing

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SinglesNet butt ad More proof that most high-volume dating sites are more interested in low-quality traffic than anything resembling a quality dating experience. Singlesnet has resorted to the ass-tastic ad campaigns that True and Mate1 originated on social networks over a year ago. What are the chances that the ad traffic is gender-targeted and women see a naked hunky guy?

You know what bothers me most? The lame Window 3.1 search interface they threw into the ad, looks like a beginner designer got too excited looking at clip art and got distracted. Then again, what do I know, I bet the link to Singlesnet in this post will be the number one outgoing link from here tomorrow.

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  • { 11 trackbacks }

    myWattle Dating » Blog Archive » Comment on Singlesnet Low-Brow Dating Adverting by LonelyBloggers
    September 6, 2007 at 9:01 pm
    Great Expectations Dating » Singlesnet Low-Brow Dating Adverting
    September 7, 2007 at 11:53 pm
    myWattle Dating » Blog Archive » Comment on Singlesnet Low-Brow Dating Adverting by Janet Reiss
    September 8, 2007 at 8:56 am
    myWattle Dating » Blog Archive » Comment on Singlesnet Low-Brow Dating Adverting by Kenneth
    September 8, 2007 at 10:56 am
    Great Expectations Dating » Blog Archive » Comment on Singlesnet Low-Brow Dating Adverting by Great …
    September 8, 2007 at 12:52 pm
    myWattle Dating » Blog Archive » Comment on Singlesnet Low-Brow Dating Adverting by Sam Moorcroft …
    September 9, 2007 at 1:56 pm
    Even Markus Doesn’t like Porn-Networking Ads » Online Dating Insider
    September 18, 2007 at 4:44 pm
    Dating Blogfeeds » Comment on Singlesnet Low-Brow Dating Adverting by zoe0113
    October 4, 2007 at 12:34 pm
    Dating Tips Online » Blog Archive » Singlesnet Low-Brow Dating Adverting
    October 30, 2007 at 2:39 am
    Dating Advice - Anything ‘08 : Blog Archive : Comment on Singlesnet Low-Brow Dating Adverting by JVL
    February 17, 2008 at 4:23 pm
    Dating Advice - Anything ‘08 : Blog Archive : Comment on Singlesnet Low-Brow Dating Adverting by Dating Advice …
    February 18, 2008 at 12:51 am

    { 12 comments… read them below or add one }

    1 LonelyBloggers September 6, 2007 at 8:04 pm
    That’s really unfortunate and certainly not very original… We just passed 1 million views of our videos on YouTube and we’re a tiny dating site…. I wish the big guys with the big budgets would do something creative and not resort to pathetic tactics like this…
    2 Roger September 7, 2007 at 8:47 pm
    If a site was truly great.. they wouldn’t have to spend any money advertising to begin with, it would come naturally. I know I delete every spam mail I get and refuse to ever visit whatever site spammed my email to begin with.. I think it’s a pathetic tactic no matter how the advertising is done on the internet!
    3 MyNudie.com September 7, 2007 at 8:48 pm
    1 more thing I have to say anyone else that gets these spam mails etc also join in and not join or even visit the site in question to begin with!
    4 Kenneth September 8, 2007 at 6:54 am
    I honnestly think that paying customers come from a god advertising and statistic agency.

    Maybe there is still some money in it but that is mainly for the big boys from the beginning of the internet companies that have a lot of goodwill.

    5 Janet Reiss September 8, 2007 at 7:13 am
    Singlesnet doesn’t think twice before using a trademarked keyword in their search listings.
    I have requested numerous times for them to cease and desist using the keywords “looking for love” in their search engine listings, but they have not responded to my requests. Just because they are the “big boys” doesn’t mean they can disrespect the intellectual property rights of others.
    6 Sam Moorcroft, ChristianCafe.com September 9, 2007 at 12:57 pm
    Janet, is “looking for love” is trademarked? How can you trademark a common phrase related to dating?

    We’d love to trademark “christian dating”, but if we got that, the entire trademark process would fall apart.

    7 inan September 12, 2007 at 2:46 pm
    actually, if yr a women, since u dont pay……..& men do….the guys can freely harrass & threaten you & mate1 will REMOVE YOUR PROFILE.
    8 zoe0113 October 4, 2007 at 3:12 am
    Singlesnet with very low traffic will lost it’s place as a general dating site. Nowadays, more and more people go to some specialist group with clear traget. Agelessfriends.com is one of those successful specialist site.
    9 JVL February 17, 2008 at 1:46 pm
    Singlesnet and match are loaded with phony ads, models, and hookers, not to mention that your profile stays forever to give the illusion of millions of members.
    10 anubis February 23, 2008 at 6:19 pm
    For how much singlesnet advertises, and all the great things you will get out of singlesnet… you end up paying for a myspace page, practicaly, id have a better chance finding someone on facebook or myspace for free, then someone on singlesnet. their search engine is Futile. Only search option is by zip, nothing like, near by, same town. or anything else. The database is small. and there is a small amount of match fields. when you tell them there needs to be more Search options. they never reply to emails…
    11 Donna June 1, 2008 at 2:41 am
    Singlesnet site has serious technical problems.
    12 Dating UK Memeber July 10, 2008 at 12:00 pm
    is basically True.com circa 2006. T&A advertising at it’s finest. Markus thinks they won the paid dating site war and that Match and Yahoo will

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