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Eharmony drops bookstore and gift certificates

September 24th, 2007 · 2 Comments

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I guess selling books and gift certificates on dating sites isn’t going to work after all. I never understood why someone would send a gift cert to a dating site to a friend, that is crossing some sort of boundary that really shouldn’t be crossed.

Regarding the Bookstore program, all book, compact disc and gift certificate links will be deactivated from the CJ program as of Friday, October 12th. We ask that you please remove any Bookstore links or banners that are currently live and replace them with those for our Singles product.

Via the Paradigm Shift.

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