Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.
Playboy is launching a social network for college students called PlayboyU, billed as an exclusive college-only non-nude social network.
I have a feeling this isn’t going to work out so well for Playboy.
Why don’t they sponsor an area on Facebook or Myspace? A much better use of their money based on major brands previous attempts at social and video networks: Bud.tv (shut down), Wal-Mart’s The Hub (shut down).
The Web site has managed to get 2,000 members from 500 colleges during early beta tests. The site, amazingly, does not contain nudity. Well there’s your problem right there.
Playboy has overextended over the years, and profits are sagging. Online porn basically killed them off, but the new cable show is titillating and watched by a lot more people than will admit it.
Press release at Yahoo! News.
| 0.0 |
Blog reactions
3 responses so far ↓
1
Evan Marc Katz (Check me out!)
// Aug 28, 2007 at 6:27 pm
Read an interview in the New York Times with Playboy’s editing director. Doesn’t sound like they’re in such bad health, given the state of traditional magazines and network TV. Click thru to read.
2
David Evans (Check me out!)
// Aug 29, 2007 at 10:40 am
Great link Evan. I still think Playboy is increasingly irrelevant and profits are down according to the financials but a very thorough bit of insight and spin on the state of affairs at Playboy.
3
Molly (Check me out!)
// Aug 29, 2007 at 7:55 pm
No nudity? Why do the think people buy playboy? For the articles? If anything, Playboy should encourage MORE nudity among college students.
Leave a Comment