Online Dating Insider

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ComScore is refining its website audience measurement system for the purpose of helping advertisers better direct their marketing campaigns. The new system will separate online audiences into heavy, medium and light users.

Comscore, Nielsen, Compete Hitwise and Quantast are the major stats providers. It’s getting more and more difficult to differentiate between them all when you throw attention and widget metrics into the mix.

Via Mashable.

• Compete’s Attention 200 for June 2007
• More Women on Niche Dating Sites
• Daters Not Loyal to Dating Sites
• True.com in The News