Online dating ad spend data from Brandweek’s Kenneth Hein:
- True.com is going to spend $90 million on advertising over the next 12 months. If you think True’s membership doubling in the last 12 months has anything to do with safer dating I’ve got a bridge right here for you.
- Eharmony will up its ad budget as much as 20% this year after spending $117 million in 2006, per Nielsen Monitor-Plus. Eharmony’s number of unique visitors fell 22% in March.
- Chemistry.com’s “Rejected” ad campaign weighs in at $10 million.
Via Markus.
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Where do these ad spendings go? Internet, TV? On the Internet, what is the most popular advertising type for dating sites? Banners. Affiliate Programs, Text Links, PPC, …?
The question is, where can small players like my http://www.onelovenet.com spend their ad budget for best effects?