Hot on the heels of the Eharmony Labs launching the Hot Science Blog, today Chemisty.com launched The Great Mate Debate. Each week, Chemistry will ask experts their opinions about relationships in America. Why does Chemistry use the phrase “relationships in America?” I guess Canadians and 190 other countries do not apply.
Whereas eHarmony doesn’t seem to link to the blog from anywhere that I could find, Chemistry redid their entire home page to promote The Great Mate Debate. Tying in blogs with primary entry points and marketing initiatives is incredibly important, otherwise the blog appears like the cousin that nobody ever pays attention to.
Is it me or does the eHarmony home page look like someone bought a template on TemplateMonster for $99?
I think both of these sites are finding it hard to get more customers, so they have to resort to new tactics.
It might work.