Online Dating Insider

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Investors Business Daily has a great article chock-full of statistics about the health of the online dating industry.

Last year, only 10% of Internet users visited at least one online dating site, down from 16% in 2005 and 21% in 2002, says the report by Jupiter Research.

Jupiter says 5% of Internet users polled said they signed up for an online dating service last year, a percentage that’s stayed about the same in the five years of the annual survey.

Yahoo Personals, a unit of the most-visited Web portal, ended December as the No. 1 online dating site in the U.S. Still, traffic to Yahoo Personals declined 10% to 4.4 million unique visitors in December vs. a year earlier.

Another research firm, comScore Networks, says traffic to Yahoo Personals declined 24% in the last year. Go figure.

The article has a lot more fascinating information about traffic to dating sites. A must read if you’re in the industry.

• Older Daters Worth More to Dating Sites
• More V-day trafffic stats
• Shocking relevation, Match and Yahoo are most popular
• July ComScore personals site traffic data
• Online dating: Everyone’s doing it