Markus says that Lavalife is for sale. Actually, the whole company, Vertrue, is on the block.
Vertrue could fetch around $640 million including debt or around $43 a share, The Post said quoting its sources.
However, its sources said the company could get more than $50 a share given its estimated growth rate, the Washington Post added.
More at Reuters.
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If LavaLife is doing so well, why are they looking to sell?
I would love to hear your thoughts on it.
Cheers,
M
My other question is, if sites like Markus’s put paid sites out of business, who is going to be supporting the free sites with Google ads? Who will buy them? Other free sites?
I think this may be a bad omen for everyone in this segment.
PoF may be drawing off traffic from paid sites which contributes to their often precarious status and I’m sure some are shutting down, much like the straw that broke the camel’s back, but PoF isn’t putting paid sites out of business on it’s own. Once the site is up the maintenance costs are so low that it’s just as easy to keep the site running for as long as possible.