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Here I sit, with Dave, about to enter the stratosphere: blogging. Why? Because two years ago Match.com came to me to design a new dating site, Chemistry.com. You fall in love for many reasons, but among them is certainly chemistry. And today 91% of American women and 86% of American men would not marry someone unless they are “in love” with them–even if this person had every single trait they were looking for in a mate. The Zulu and the Eskimos agree with us. Around the world people want what the Chinese call “free love,” they want to pick their partner for themselves.

As an anthropologist, using what I know about you, and me, and all the rest of us, I have designed a site that matches you not only by the standard means of similarity in background and good looks, but also by your chemistry. I believe I can help you spark that madness– and if the chemistry is right, keep that euphoria percolating for years. But as Mae West said, “its better to be looked over than overlooked.” You have to get out there. Come see me at Chemistry.com. As has been said, “love wins; love always wins. ”

• Chemistry.com Hiring Matchmakers
• chemistry.com
• Q&A with Chemistry.com’s Mandy Ginsberg
• Match launches Chemistry.com
• Together, The Right One and eLove