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I just got a call from a Match Platinum matchmaker. I signed up late last week to see how long it would take them to call back and find out more about the service.
Match is promoting the Platinum service to Match and non-Match customers. The idea being you get matched with Match members first, then on to others who only exist in the Platinum database, like a traditional matchmaker.
The idea is that lots of people will sign up for Platinum without necessarily being a member of Match.com.
I wonder how people will react to spending up to $3,500 to get matched with people in the Match database? I would hope for that kind of money I get the Platinum matches first.
Let’s not forget, June 2004 is the last time Match tried to launch a personal introduction service. Five in-person Introductions who meet your physical, personality and circumstantial requirements, over the course of six months for a one-time fee of $495.
Seems like prices have gone up. There are three levels of service to Match Platinum:
6 months for $1,500
12 months $2,500
12 months + more exposure (dates) $3,500
The matchmakers were headhunted and I believe are located in the Dallas area.
Marketing is limited to the Match home page and Dallas-area radio spots, expanding soon.
Chemistry.com announced last summer they were hiring matchmakers.
Nelson at LoveAccess and Robert Fisher both have attempted to launch matchmaking-type services on top of online dating sites, with mixed results.
Category:Innovation, Offline Tags: Innovation - match+platinum - Matchmakers - OfflineBlog reactions
4 responses so far ↓
1 » Match.com Update » Online Dating Insider // Feb 13, 2008 at 9:34 am
[...] level of service. I called Match Platinum a year ago to find out more, here’s the resulting blog post. Chemistry.com, sister service to Match, announced they were going to hire matchmakers two years [...]
2 Free Dating - egoDating.com » Blog Archive » Match.com Update // Feb 15, 2008 at 10:53 am
[...] level of service. I called Match Platinum a year ago to find out more, here’s the resulting blog post. Chemistry.com, sister service to Match, announced they were going to hire matchmakers two years [...]
3 Dating Advice - Anything ‘08 : Blog Archive : Comment on Details on Match Platinum Pricing by Free Dating … // Feb 15, 2008 at 2:13 pm
[...] Free Dating - egoDating.com » Blog Archive » Hot or Not Acquisition Update wrote an interesting post today onHere’s a quick excerptlevel of service. I called Match Platinum a year ago to find out more, here’s the resulting blog post. Chemistry.com, sister service to Match, announced they were going to hire matchmakers two years […] [...]
4 Dating Advice - Anything ‘08 : Blog Archive : Comment on Details on Match Platinum Pricing by Dating Advice … // Feb 16, 2008 at 10:28 am
[...] girl2grl wrote an interesting post today onHere’s a quick excerptFree Dating - egoDating.com » Blog Archive » Hot or Not Acquisition Update wrote an interesting post today onHere’sa quick excerptlevel of service. I called Match Platinum a year ago to find out more, here’s the resulting blog post. … [...]
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