Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

It looks like American Singles is the only dating site taking advantage of Valentine’s Day promotions by offering special affiliate banners. I’m surprised more sites are not doing this. An easy way to get out in front of affiliates, re-establish credibility and perhaps even drive some sales.

• Valentine’s Day marketing efforts
• Seasonal affiliate incentives
• PerfectMatch teams up with Regis and Kelly
• NBC Teams up with Perfectmatch for Science Of Love
• $13 billion for love