What’s New at Match

by David Evans on December 13, 2006 in Dating Site Features

Allnewmatch
Dr. Phil’s Life Notes. Listen to Dr. Phil remind you it’s the holidays and to put the scotch down and go find a date.
Profiles are now called Portraits.
Warm, inviting black color scheme.
Matchwords more prominently displayed on member home page.

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{ 3 comments… read them below or add one }

drone_tech_worker December 13, 2006 at 10:18 am

What’s the matter, black doesn’t scream ‘warm and inviting’ to you?

Hooray for focus groups. :(

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Rich Page December 14, 2006 at 12:47 pm

Very interesting changes. Looks like they are going all out for new member sign ups. You can’t even browse the search results without signing up for a free account! This will surely annoy a lot of people, and also reduce the quantity of ‘paying subscribers’, and make worse my main gripe with them. This is the fact that when you email someone, it depeneds on whether the other person is a paid member as to whether they can reply or not. So potentially, you could find the person of your dreams’ profile, send them an amazing email, and never hear back from them because they don’t want to pay for membership. Crazy. I even called Match once to discuss this, and they seemed obvlious to this – a fat cat at match.com is obviously very obsessed with getting as many members as possible, rather than actually making the current members happy – bad business sense!

I wouldn’t be surprised if they change this mandatory sign up process… keep your eyes peeled!

Rich Page, Founder DatingDr.com

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drone_tech_worker December 18, 2006 at 2:39 pm

Pay to receive emails is a huge subscription driver and won’t be going away anytime soon.

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