Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

I’m getting a lot of Baltic-bride contact from Match this week. I logged in to change my prefs and was greeted with this ad for the latest fashions for women from Lane Bryant. One look at my profile and Match should know that I don’t go for the large ladies. What sort of junk inventory is Match shoving down people’s throats?

The next ad was for Victoria’s Secret, more appropriate but come on now this is a dating service. Unless I’m supposed to bring a gift of a matching bra and panty set on date number four? On the flip side, are women seeing Trojan ads?

Match gathers an incredible amount of information on members and usage patterns. If only they would put this knowledge to better use. If they would do better targeting, who knows how much more revenue they could generate?

Technorati Tags: targeted+advertising, advertising

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