Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

Much of my work in the dating and social networking industry involves working with startups looking for a way to leapfrog their way into a market-leading position in a particular niche. Other times it’s developing new growth strategies for established sites that are looking to crack the top 10, or need help developing a strategy to stay there as SAC increases, daters continue to flock to social networking sites and [insert your companies pain point here].

After several years of working with both ends of the spectrum, it’s clear the startups will continue along on limited budgets, hoping to do a land grab on a particular niche while the top 10 sites are facing an entirely different set of problems.

One thing I’ve found is that issues common to all sites include the following:

• Drive more traffic to your site
• Increase conversion rates
• Decrease SAC
• Competitive Overview
• Free or paid subscription tiers
• Service differentiators
• Marketing strategy
• New features (VOIP, chat, mobile, games, anonymous calling)
• Comprehensive site evaluations
• Other site-specific issues

If you are seeking insights into how to address any of the above, email me to learn how we may be able to work together.

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