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Evan Williams, founder of Blogger, says that pageviews are obsolete.

There’s a big opportunity (though very tough job) for someone to come up with a meaningful metric that weighs a bunch of factors. But no matter what, there will come a time when no one who wants to be taken seriously will talk about their web traffic in terms of “pageviews” any more than one would brag about their “hits” today.

In addition to unique visitors, I’d say time spent would be much more useful than pageviews.

I’ve been mulling over different success metrics for dating and social networking sites. The perfect blend of stats is not apparent by any means and it’s good to see the discussion continue to evolve. Ev’s post is a great read if you are at all interested in web metrics.

Technorati Tags: web+analytics

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