After taking a few days to go camping and hiking in New Hampshire I logged into Match.com from someone else’s computer. Look at how awful the home page looks. So much text which has been tweaked for search engines and mostly useless to humans. Why do they ask eight questions on the home page? I bet that is for SEO. Bad grammar and incorrect punctuation round out a truly ho-hum homepage.
I despise how search engines are dictating web design. All of this text should be displayed as meta-data hidden in the top of the web page, invisible to viewers unless using the view-source function of a browser.
Unless this is what passes for good design at Match?
Someday search engines will access authoritative meta-data externally from web pages. Until then, we will have to put up with landing-page design that looks like the web circa 1997.
Technorati Tags: design, match.com
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{ 3 comments… read them below or add one }
Hi David
Yes it is a catch 22 your dammed if you do dammed if you don’t. SEO is the name of the game!
Jools
hello,
i am the ceo of interracial village,i do seo but my site is not ugly,i just think they have bad web designers lol
One of the myths of SEO is that ugly pages rank better. I don’t think this is true and fortunately I met the owners of http://www.solaswebdesign.com who make beautful, well optimized pages. With a bit of care site’s can look good and rank well.
Besides, SEO at that level usually has more to do with backlinks than anything.
That just looks slopy.