Dating Game Pakistani Style

by David Evans on June 8, 2006 · 1 comment

in Marketing, Offline

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Snip from links via Popgadget:

Using a combination of prime-time TV and the Internet, Shaadi Online has helped arrange dozens of marriages since going on air in Pakistan three years ago, shaking up a conservative Muslim culture in which family networks usually decide who weds whom.

Religious leaders accuse the show of promoting a western agenda to harm middle eastern values. Mix growing access to the internet, satellite TV and frustrated middle eastern singles and new ways to meet people are bound to emerge.

How long until Fox has a global TV show about the lives of international Myspacers? “Follow Jamison from the first day he puts up his band’s profile to the day he marries the girl he met on Myspace.” Not long now.

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{ 1 comment… read it below or add one }

Love DoctorNo Gravatar 06.08.06 at 2:10 pm
I think you’re right about the MySpace dating program. I wonder if it give the Apprentice a run for it’s money in the world of reality TV.

Cheers

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