I’ve been doing a lot of podcasting about online identity recently. and x+1 came up during a recent conversation. Match.com is right on the home page as a client. I believe Match is using the X+1 Marketing Optimization platform. Supposedly good for conversion rates of 25% to 200%. I wonder how much that costs them.
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Hmmm – a 200% conversion rate. What happened – they generated a lead one time and friend also signed up from the same form? I guess that would equate to 200% at the peak.