X+1 Does Cross-Channel Marketing for Match.com

by David Evans on May 25, 2006   in Marketing

I’ve been doing a lot of podcasting about online identity recently. and x+1 came up during a recent conversation. Match.com is right on the home page as a client. I believe Match is using the X+1 Marketing Optimization platform. Supposedly good for conversion rates of 25% to 200%. I wonder how much that costs them.

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{ 1 comment… read it below or add one }

1 Bill Broadbent May 26, 2006 at 11:09 am

Hmmm – a 200% conversion rate. What happened – they generated a lead one time and friend also signed up from the same form? I guess that would equate to 200% at the peak.

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