Viacom CEO Tom Freston told the Reuters Global Technology, Media and Telecoms Summit the company will get into social networking this year:
We don’t believe the game is over … Really, it’s just started. … I would expect within this year you’ll see some good social networking capabilities in our company.
Staci at Paid Content hears that Viacom believes it can develop some serious efforts in house.
Yahoo Press Release.
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They made $47 million last year and are now charging 500 to 700k per day for an ad on the homepage, slightly less then a million a day yahoo charges.
News corp must have thrown their sales people at this pretty hard.