Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Startups directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.
We offer consulting services to dating sites and social networks as well.
Trendwatching is always coming up with cool terms to describe trends. Last year, they used ProfileDoctor as an example of FEEDER BUSINESSES.
…New businesses and services that feed (off) New Economy (there, we said it!) stars like eBay, Google, Match.com, or Amazon. FEEDER BUSINESSES often create a win-win situation: they make it easier for consumers and businesses to use a key service that, thanks to its popularity, reach and depth, has become so sophisticated that getting the most out of the service requires help from specialists.
Now the guru’s have coined the term “Tryvertising“, which is all about consumers becoming familiar with new products by actually trying them out. Kind of like the 3 or 7-day trials that several dating sites have been experimenting with. If your site offers “free tastes”, what has your experience been with conversion rates at the end of the trial?
